干货来了！CIMA复习题新鲜出炉！

文章来源：中博教育

发布时间：2018-12-12 15:51

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　　SECTION B

　　ANSWER ALL PARTS OF THIS QUESTION

　　QUESTION 2

　　Required:

　　(a)

　　Contrast the thinking of F.W.Taylor and Edward Deming.(5 marks)

　　(b)

　　Describe the benefits to an organisation of quality standard ISO 9000 certification.

　　(5 marks)

　　(c)

　　Explain what is meant by penetration pricing and premium pricing and distinguish the

　　two types of pricing.(5 marks)

　　(d)

　　Some employee dismissals(termination of employment)may be wrongful.Identify

　　the likely reasons why a dismissal may be considered‘fair’.(5 marks)

　　(e)

　　Explain what is meant by Plan-do-check-act(PDCA)and Quality Circles and identify the

　　similarities between the two.(5 marks)

　　(f)

　　Explain the types of system maintenance that are likely to be performed by an

　　organisation.(5 marks)

　　(Total:30 marks)

　　KAPLAN PUBLISHING

　　CIMA E1:ENTERPRISE OPERATIONS

　　SECTION C

　　ANSWER BOTH QUESTIONS

　　QUESTION 3

　　Sullivan Adams Smith(SAS)is a network of estate agent shops,employing 1,200 staff in 23

　　branches across the South-East of the country of Disily.For the past 10 years it has been a

　　lucrative business.The buoyant housing market resulted in an increase in profits year on

　　year.Estate agents enjoyed massive commissions and company directors were rewarded

　　with huge bonuses.This immense success was due to a market driven by excess demand

　　and cheap borrowing.The houses were simply selling themselves.

　　However,the‘credit crunch’has arrived and burst the bubble.Lenders have set more

　　stringent controls with regards to the buyers that they are willing to offer mortgages to and

　　the amount they are willing to lend to these buyers.Meanwhile,lower consumer

　　confidence regarding the general economy is leading to a more cautious approach to the

　　housing market.Latest figures released for SAS,confirm a trend with only 8,444 houses

　　being sold in July compared with 14,502 for the same month the year before.The drop

　　means that the company can no longer continue to employ the current number of staff.The

　　Chief Executive,Douglas Adams,has concluded that“there is simply not the work for them

　　to do”and“that staff costs need to be controlled during these challenging times”.A target

　　has been set to reduce staff costs by approximately one quarter within the next three

　　months.The Chief Executive is keen that the cost cutting exercise will result in minimal

　　disruption to the business and upset of staff.

　　Douglas is proud of the business,having helped to build it from scratch.He is determined to

　　take positive action in order to ride out the storm.He is currently working with the Strategy

　　and Marketing Department in order to comprehensively review the company’s

　　effectiveness.Employees had grown accustomed to easy sales but are now being forced to

　　work harder.They are a determined group and the past year has seen a lot of aggressive

　　selling to potential customers.However,the Strategy and Marketing Department have

　　concluded that this has resulted in them losing touch with their customers and that SAS

　　needs to get closer to its customers.

　　Required:

　　(a)

　　Recommend,with reasons,the options available to the company to reduce staff costs.

　　(10 marks)

　　(b)

　　Discuss the current approach that SAS has to selling properties.How can the company

　　develop itself into one that is driven by customer needs?(10 marks)

　　(c)

　　Explain how SAS could make use of the marketing mix to ensure continued success.

　　(10 marks)

　　(Total:30 marks)

　　KAPLAN PUBLISHING

　　FINAL ASSESSMENT QUESTIONS

　　QUESTION 4

　　X graduated from university last summer having studied advanced computing.Whilst at

　　university he was encouraged to maintain an electronic portfolio of experience using a

　　sophisticated university computer system.The system allows students to:

　　Record skills,events and achievements throughout their academic study;

　　Share documents and work collaboratively with other students;

　　Build a collection of items related to an individual student’s studies,personal

　　development,events of personal significance,etc.;

　　?

　　Develop an electronic curriculum vitae(eCV)with embedded web links to supporting

　　documents,etc.

　　One of the aims of the electronic portfolio is to allow students to showcase their abilities

　　and experiences to prospective employers when they seek full time employment for the first

　　time.

　　X believes that a similar system would also have great potential for senior managers and

　　executives.Since leaving university,he has developed and patented software called eCV.

　　The main use of the software is to provide a virtual CV document that can show video

　　messages,graphs,charts and work samples through embedded links.In addition,eCV can

　　provide:

　　?

　　An e-business card that can be attached to the bottom of an email message;

　　?

　　A social network for invited business contacts,so creating a private community where

　　membership is by invitation only(a“walled garden”);

　　?

　　A record and evidence of continuing professional development(CPD)achievements.

　　The conditions under which content,either wholly or partly,would be shared with

　　others is for the individual user of eCV to decide.

　　X is having discussions with a large executive recruitment agency which is very interested in

　　the software,despite a huge cost investment.The agency has,in the past,experimented

　　with erecruitment,blogging and virtual careers fairs.One of its strategic aims is to use the

　　newest technology for effective recruitment and networking.The majority of its competitors

　　have yet to recognise this potential.The agency believes that eCV could be a way of

　　presenting candidate information to its member firms.It is attracted in particular to the

　　“walled garden”within eCV where senior executives who are looking for a new job can

　　engage with a prospective new employer,knowing that privacy is guaranteed.

　　Required:

　　(a)

　　Explain the contribution the eCV or“curriculum vitae”can make as part of an

　　organisation’s recruitment and selection processes.(10 marks)

　　(b)

　　Explain the advantages the eCV would offer to the executive recruitment agency.

　　(5 marks)

　　(c)

　　Explain the potential disadvantages of the eCV for the executive recruitment agency.

　　(5 marks)

　　(Total:20 marks)

　　KAPLAN PUBLISHING

　　CIMA E1:ENTERPRISE OPERATIONS

考试问答

1 ACCA前三门成绩马上公布的吗 2 什么条件CPA能免考 3 所有权是什么意思 4 专利权属于什么会计科目 5 CMA报名条件怎么样 6 年金现值公式 7 CMA的报名费是多少 8 初级会计报名通讯地址填写什么 9 ACCA有多少人持证人

William Niu

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